Booming Dubai is today’s motto. With major expansion plans concerning tourism and real estate (The Palms and The World), Dubai is working on its future. Predictions estimate that its supply of oil will be exhausted around the year 2010. The Dubai government then expects to have increased the number of visitors to 15 million per year, with another 22 million travellers passing through Dubai in transit. With 3 million visitors in 2000, these are bold expectations.
With booming Dubai comes booming Emirates Airline, the flag carrier at Dubai International Airport. To cope with the spectacular growth numbers, Emirates placed an order for new aircraft worth 15 billion dollars. Among these are 22 Airbus 380 Super Jumbos and 25 Boeing 777’s, totalling their fleet number to 124 planes and another 17 on option.
While the aviation industry deals with collective losses and major cutbacks, Emirates shows a steady growth of around 10% and stunning profit numbers. In 2004 it even paid out 81.7 million dollars of dividends.
- How has Emirates been able to sustain growth during difficult times?
- What does Emirates’ business structure look like?
- What is Emirates’ key to success?
- What is the role of the government in the growth of Dubai?
- What will be the impact of the growth of Emirates and Dubai International airport on international airline competition?
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