Tarry, C. (2009) Shrink to survive is not the only strategy. From IATA – Aviation Industry Research and Analysis (CTAIRA, January 2009.

Against the background of falling demand and revenue the challenge is to take capacity and cost out of the market quicker than the speed at which traffic is falling – but is a “shrink to survive” strategy the only one that will work? The answer is no – as indeed for some airlines such an approach would represent shrinking to oblivion. Chris Tarry looks at airline survival strategies.

Tarry, C. (2009) Shrink to survive is not the only strategy. From IATA – Aviation Industry Research and Analysis (CTAIRA), January 2009.